11 May 2020,
Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical model, phases and quantitative or qualitative techniques.
A methodology does not set out to provide solutions—it is therefore, not the same as a method. Instead, a methodology offers the theoretical underpinning for understanding which method, set of methods, or best practices can be applied to a specific case, for example, to calculate a specific result.
- Teacher: Dr. CHHEANG NORITH
11,May,2020
- Teacher: Lenghoung SENG
11,May,2020,
The course encompassed an understanding of the basic concepts, strategies, and theories of marketing management. The influence of marketing environment; consumer and organization buying behavior; decisions and strategies pertaining to marketing mix such as product, price, distribution, and promotion; are strategic marketing planning, implementation, and control of marketing program; major techniques in gathering information that determine the marketing objectives and strategies of companies are discussed.
- Teacher: Sinean LEANG
11 May,2020,
Strategic management is defined as the process by which leaders of the Organisation, analyse the internal and external environments for the purpose of formulating strategies and allocating resources to develop a competitive advantage in an industry that allows for the successful achievement of their Organisation goals. This course is focused on the continuous process of creating, implementing and evaluating decisions that enable an Organisation to achieve its objectives and goals. It involves the continuous planning, executing, monitoring, analysis and assessment of all that is necessary to meet the Organisational objectives and goals.
- Teacher: Dr. Chamnan CHUK