1 February 2021
Strategic management is defined as the process by which leaders of the Organisation, analyse the internal and external environments for the purpose of formulating strategies and allocating resources to develop a competitive advantage in an industry that allows for the successful achievement of their Organisation goals. This course is focused on the continuous process of creating, implementing and evaluating decisions that enable an Organisation to achieve its objectives and goals. It involves the continuous planning, executing, monitoring, analysis and assessment of all that is necessary to meet the Organisational objectives and goals.
- Teacher: Pheara Bros
1 February 2021
The course encompassed an understanding of the basic concepts, strategies, and theories of marketing management. The influence of marketing environment; consumer and organization buying behavior; decisions and strategies pertaining to marketing mix such as product, price, distribution, and promotion; are strategic marketing planning, implementation, and control of marketing program; major techniques in gathering information that determine the marketing objectives and strategies of companies are discussed.
- Teacher: Sakal KEO
1 February 2021
- Teacher: Dr. Chamnan CHUK
1 February 2021
- Teacher: devit KONG
1 February 2021
- Teacher: Pek Kunthea
1 February 2021
- Teacher: Sinean LEANG